Today, businesses  have an unprecedented opportunity to gain entry into what is predicated to be the next frontier of on-line e-business. China is no exception !

 It is evident how popular the Internet is becoming amongst the Chinese. Due to China’s economic growth and high education level, Chinese today, are relaying more and more on Internet usage. Businesses, Entrepreneurs and  Professionals are more confident  to obtain their Business data Online than through government Institutions. Main Cities throughout  China have reliable and affordable Broad Band Internet Access. However, the Chinese Central Government is getting preoccupied about the negative impact that Internet may bring to the Chinese Community.  On one hand, certain concerns are indeed justified such as: Internet Gambling – Pornography – Addiction to Online games and  fraud, however, others derive from the tight control China exercise on all other forms of Media.

The end result of this is a high degree of control and censorship of Internet Content. China cannot control websites that are hosted outside its shores, consequently, China resorts to controlling, monitoring and censoring what Chinese can view from external sites. The effect of this exercise can lead to certain servers being blocked.  Given that most Websites are on Shared servers, any site may be effected by this.

The other issue is “Capacity-usage” outpacing investment in underwater cables and routing systems. This current situation results in bottlenecks and extremely slow uploads of external websites. To this end International Companies and organizations need to bare in mind that Chinese Surfers may find their site frequently unavailable or load at such a slow rate that people may become frustrated and skip to somewhere else.

What is the Solution ?

Companies who would like to market their services or products in China should seriously consider to host a mirror of the existing website in a shared server in China. To this effect ,it is important to take into consideration the following :-

• Registering your domain with .CN will improve  search  engines performance in China and avoid your domain name being taken by someone else.
• Chinese search engines also use registered domains in Chinese – a separate registration is required and this is only available in China
• Chinese sites have different design requirements – often very busy sites with animation and colours  

 The advantages of a Chinese .cn domain website:

• Chinese in General or the business community are not comfortable searching for and viewing websites in English.
• Only Chinese language websites show up on Chinese search engines.
• Being able to read information in Chinese helps customers understand the product and manages their expectations without room for error.
• Having a Chinese version of your site gives ‘face’ to Chinese consumers, whether they are in China or elsewhere.

Expand your business into a newly accessible Chine Marketplace

Introduce your business to a potential online customer base that exceed 56 million people

Why host your Chinese site inside China?

• China’s infrastructure for internet access to the outside world is limited by the bandwidth of under-sea cables connecting to the West.
• Earthquakes may block international websites and causes loss of email to most Chinese users.
• Government censorship is especially strict with Websites hosted outside China, and affects shared servers where most websites are hosted.                                                                         

China Investments offers a very attractive Package for .CN domain hosting and Web developing  in
China. Should you like to avail yourself  from this offer and enhance your marketing strategy, please contact us on email:-  

 info@china-malta.com

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The Following are some popular Search Engines in China:-

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